HeiMa Coin ($HeiMa) is a Chinese meme coin that suddenly emerged on the BNB Chain (BSC) at the beginning of 2026.
It capitalized perfectly on the 'HeiMa' (dark horse) meme, going from obscurity to overnight fame, perfectly matching the mindset in the crypto world where everyone dreams of being an underdog champion. Many people say 'the outcome isn't decided yet, you and I are both dark horses,' turning this narrative into a viral sensation.
It was initially launched quietly via Binance Alpha, benefiting slightly from the Binance ecosystem. Its 24-hour trading volume often surged to tens of millions of dollars, and its market cap once reached over $9M, far surpassing the pure gambling-style meme coins on Solana that rely on pump.fun. Unlike those, HeiMa's approach is more rooted in Chinese localization—memes, dialect packs, and emotional FOMO spread rapidly on platforms like Douyin/X, creating a community atmosphere that feels very down-to-earth.
Coupled with the recent surge in Chinese meme coins on BSC (such as 'I'm fucking here' and 'Binance Life'), HeiMa has become a quintessential example of this wave. Riding on influential tweets, exploiting information asymmetry, and early-stage targeting can lead to quick profits.
In terms of mechanics, it has no flashy taxes or auto-buy features—just a standard BSC meme coin. The community mainly drives engagement through X and Telegram, with memes and trading signals flying everywhere, dripping with degen energy. HeiMa is another dark horse in the BSC Chinese meme scene. If you enjoy chasing trends and can handle the risk, playing around for some excitement is fine—just don't go all-in.
$黑马
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