Strategy's Bitcoin holdings now stand at 687,410 BTC, following a recent acquisition

The company's long-term commitment remains steadfast. Michael Saylor announced another significant Bitcoin purchase, further solidifying the firm's aggressive accumulation strategy as 2026 began.

The firm purchased 13,627 BTC for roughly $1.25 billion, with an average price of $91,519 per BTC. This transaction, completed on January 11, adds to a strategy that has consistently invested in Bitcoin during both upward trends and periods of price consolidation.

With this latest purchase, Strategy's total Bitcoin holdings have reached 687,410 BTC, with a total cost of approximately $51.8 billion.
The company's average entry price for Bitcoin is currently approximately $75,353 per BTC, demonstrating that prior accumulation continues to stabilize the balance sheet, notwithstanding recent acquisitions at elevated prices.

This instance underscores a wider trend frequently overlooked in narratives focused on individual headlines: long-term outcomes are determined less by isolated top performers and more by the structural construction and maintenance of exposure, a concept further examined in the comprehensive analysis.

Timing is a key factor. The strategy involves increasing exposure while Bitcoin trades significantly above its historical cost basis, indicating an emphasis on supply scarcity and long-term treasury positioning, rather than short-term price optimization. As institutional narratives develop in 2026, this remains a prominent illustration of balance-sheet-driven Bitcoin exposure within public markets.

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