Once upon a time, the ones rushing forward were English meme IPs like Pepe and Doge, and Chinese memes always felt like they lacked international appeal. As a result, at the beginning of 2026, the Crying Horse made its grand debut—an error version of a plush toy from a Yiwu factory, with its mouth sewn incorrectly, looking wronged and touching at first glance.

Once, I thought Chinese memes had no chance, but one day I could play with such pure Chinese memes, it felt unreal, like a dream. Now my mind is filled with the BSC Spring Festival market. Still the same saying: getting the right super IP once can save you ten years of hard work. Recently, I’ve been dreaming about rushing with the meme on the chain. Now with the Crying Horse wave, the combination of domestic and international narratives + web2 explosion + web3 relay + Year of the Horse limited edition, it feels like everything is perfectly aligned.

I wonder if anyone has noticed, since this round of BSC market started, there has only been one meme with a physical representation, and that meme is the "Crying Horse"—a plush doll that has topped the hot search lists on Weibo and Douyin. Currently, this plush doll has been exported to other Southeast Asian countries. I wonder if this plush doll has made it big in Dubai? @CZ

#哭哭马 4m on board Wang Xiaoer Da D ge are all on the bus

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