1. Is the end of 'Zui Lu' really here?
In the social platform domain, X recently officially closed the API interfaces of multiple InfoFi projects, a move that quickly sparked heated discussions within the community: Has the era of 'Zui Lu' come to an end?
🔹 Industry pain points: Content quality and user experience continue to deteriorate.
In recent years, X's content ecosystem has gradually been eroded by low-quality interactions, with the main issues concentrated on:
1) Incentivized posting and mass engagement are rampant.
A large number of third-party projects, especially InfoFi (Information Finance/On-chain Community), stimulate users to post and reply in bulk through reward mechanisms, creating a massive amount of mechanical, templated content, which severely dilutes the information density of the timeline.
2) Junk content and bot accounts are rampant
To earn rewards, many accounts use automated scripts or mutual spam groups to repeatedly post meaningless content, forming a typical 'mouth economic spam', disrupting normal discussions and lowering real interaction value.
3) Creator revenue is unstable
The old ad revenue sharing mechanism had obvious loopholes. Once content is corrected by Community Notes, the revenue drops to zero or is significantly reduced, causing creators to lose confidence in the monetization model.
These issues are not unique to X, but are particularly severe on X, as it bears the core role of disseminating news, public opinion, viewpoints, and creative content. The proliferation of low-quality content is directly eroding the platform's long-term value.
🔹 X's directional shift: from 'traffic rewards' to 'value rewards'
To turn the situation around, X has shifted the creator revenue model from reliance on ad exposure to real interaction based on Premium subscription users, while simultaneously strengthening anti-cheat measures.
This change means:
✔ Low-quality interactions no longer have economic value
✔ Real user behavior becomes the revenue anchor
✔ Content thresholds and review standards have significantly improved
Two, X's rectification and creator incentive upgrade
🛠 1) Ban sources of incentive spam posts
X Latest measures include:
Ban InfoFi applications that induce users to spam posts through task rewards
Revoke related third-party API permissions
👉 The essence is to cut off the manufacturing chain of junk content from the 'source', rather than cleaning up afterwards.
💸 2) Creator incentive system fully upgraded
✅ Income pool doubles
Officially announced the expansion of creator revenue sharing scale and proposed '2026 the year of creators'.
✅ Revenue Reconstruction
Revenue sharing relies more on real Timeline display and Premium user interaction; spam behavior loses meaning.
✅ Million-dollar long-form incentives
Establish a $1M reward to encourage deep originality and high information density content.
Meanwhile, in the crypto vertical field, Binance Square is forging a more efficient path for content monetization.
Three, the structural advantages of Binance Square
1️⃣ Content deeply bound to real trading
Binance Square launches Live Trading, allowing creators to:
Demonstrate real trading strategies in live broadcasts
Users can directly follow spot and contract trades
Creators can receive up to 50% revenue share
Newcomers can also receive official incubation support
📌 Content is first directly transformed into 'quantifiable trading value.'
2️⃣ Multi-level content incentive system
Write to Earn content rewards
BNB Reward Pool + Revenue Share
Creator tasks and token incentives
Official top 100 creator exposure plan
👉 It's not a traffic bubble, but real revenue.
3️⃣ All users are KYC verified real accounts
Compared to X's anonymous ecosystem:
✔ Interaction authenticity is higher
✔ Content trust is stronger
✔ Easier to retain long-term trading fans
CZ personally conducts AMA to further strengthen platform authority.
4️⃣ Content formats highly adaptable to trading communities
Support:
Market Analysis
Strategy Display
Real-time voice
Data Visualization Asset Display
More conducive to the growth of professional creators.
Four, why do newcomers prioritize Binance Square?
⚡ Lower entry and monetization thresholds
⚡ Content directly linked to trading revenue
⚡ Targeted crypto users are easier to convert
⚡ Currently still in the early traffic dividend stage
As X is raising thresholds and cleaning up the ecosystem, Binance Square provides a more friendly growth soil for newcomers.
Five, summary comparison
Dimension X Binance Square
Content ecosystem Cleaning low quality, high threshold Encouraging professionalism and trading value
User quality Anonymous many KYC real users
Monetization Method Premium Interaction Revenue Share + Reward Pool
Newcomer Difficulty High Low, Fast Growth
Six, action suggestions for newcomers
📌 Focus on originality and trading value
📌 Deeply participate in platform activities
📌 Attract fans through live streaming and strategies
📌 Long-term operation is more important than viral content
✨ One final summary sentence
As X is ending the 'mouth economic model', Binance Square is opening a new world where content can be converted into trading revenue for real crypto content creators.
Now is the opportunity for many newcomers.
Make your content more valuable and let your value return!