Let's start with the fact that Web3 was promised to all of us as a paradise without intermediaries, where everything is on smart contracts, decentralized, transparent, and 'trustless'. And now look: Nike, Starbucks, Adidas, a bunch of luxury brands, music labels — they all are jumping in together. At the same time, most of their projects are pure hybrid things. There is both blockchain and centralized server, KYC through passport, and a wallet that is essentially held by the company. And you know what? They are fine with it. Why?
It seems to me that a kind of trust paradox is at play here. On one hand, we all shout "don't trust, verify". On the other — people are tired of trusting banks, platforms, governments, but are not ready to deal with a 24-word seed phrase and gas at $200. And brands feel this perfectly.
They are not waiting for someone to invent the perfect trustless paradise. They simply take what already works and add blockchain where it really provides an advantage. For example:
Show that the sneakers are real and not a counterfeit from China for three cents
Create a loyalty program where your "bonus" is not just a number in the database, but a token that can be sold
Give fans the feeling that they are not just buying merch, but becoming part of something bigger (and can even vote for the next collection)
And here comes Vanar Chain. They are not trying to be the "most decentralized blockchain in the universe." They are doing something else — a convenient entry point for brands and companies that want to quickly launch something cool with AI and on-chain verification, but without the headache for three years.
They have a whole story about how AI agents can check each other's actions right on the chain. This sounds a bit like science fiction, but in practice it could mean that the brand could say: "Here is the certificate of authenticity, here is the proof that we planted 10 trees for your purchase — and all this can be verified independently." Without blind faith in marketing text on the website.
Plus, Vanar has quite low fees, fast blocks, and they don't force you to become a crypto guru right away. For the brand, this is ideal: you can start with something simple (NFTs for fans, tokenized merch, royalties for musicians), and then think about deeper decentralization.
It seems to me that this is the main change of the last two years. Brands no longer ask, "How decentralized is this 100%?". They ask:
"Can we launch quickly?
Will this look modern?
Will we get loyal fans who will start promoting us themselves?
Can we scale this later?
And if the answer is "yes", then they don't care as much whether a 51% attack is theoretically possible, or if someone holds the keys to the upgrade contract. They just go where there are live users, tools, and the opportunity to earn/save face.
Maybe this is true Web3 in 2025–2026 — not a pure ideal from a whitepaper, but a bunch of hybrid solutions that slowly acclimatize ordinary people to the blockchain. And Vanar seems to be one of those who best understood this and bet on practicality rather than religious purity.
What do you think — is this a betrayal of ideals or just common sense?@Vanar #vanar $VANRY
