Sister Y@Yi He She is not a high and mighty boss; in fact, she is Binance's biggest "KOC". Her ability to sense community sentiment comes from her never separating herself from the frontline rights protection groups and conflict groups. In contrast, many exchange bosses earn money and go buy yachts, only mixing in high-end circles, but Sister Y is still in the community catching scammers and replying to private messages. This sense of presence may be the biggest secret to Binance maintaining community stickiness.

I lost my previous phone, and now I have lost many chat records and screenshots, so I will share a few memorable events.
At that time, TRON was crowdfunding on Binance. The host just said to start in the live stream, and more than 500 million TRON tokens were snatched up in just over 50 seconds. The server was lagging, and many users who couldn't grab them were cursing in the group. The host didn't back down, but immediately started sending red packets in various groups, apologizing while explaining the technical failure. 'Stand straight when being hit' might be my earliest impression of her in the community.

Later, the ban was introduced, and Binance needed to withdraw Chinese users and migrate servers. At that time, Binance faced a large number of users in panic and difficulties in withdrawing funds. During that period, I felt that the host was almost not sleeping, mingling in various rights protection groups and official groups. She didn't issue official announcements but replied to users' specific questions one by one like a regular customer service representative, such as 'Why hasn't my money arrived yet?' and 'My real-name authentication is stuck...'. She said at that time, 'I am here, Binance is here.' This approach of directly calming the emotions of the most basic users during a crisis has always influenced me.

I also remember once a college student mistakenly transferred and lost 500 dollars. This was a trivial matter for Binance, and the responsibility lay with the user. But the host knew that the person was a student, and this amount was his entire fortune, so she personally coordinated with the technical department to take time to trace and handle it, ultimately helping the user recover the assets. She mentioned in an interview later, 'This amount of money is small for the company, but for that student, it might be everything.'

There were too many instances, in 2018 and 2019 in WeChat groups and among competitors, the host posted long texts in the group, rebutting the other party's doubts about Binance's data point by point, even directly hitting back (details omitted). At that time, there were many rumors about Binance, and some onlookers said the boss was really idle, actually getting involved in a fight. But it was this 'realness' that made us feel Binance was run by real people. It's hard to imagine that she manages a hundred billion empire, yet still argues with people in WeChat groups.

I still remember what she said before.
"If you haven't been cursed by users in the group, you won't know how difficult our product is to use, and you won't be able to write announcements that users can truly understand."
"If users like it, it's right. Don't make decisions for users with your elite perspective."
"If in this company, you don't even buy the company's products and don't believe in them, why should you expect users to believe?"
"In business competition, no one will go easy on you just because you are a woman; it's all about blood and guts."
Rumor has it that xxx is going to be listed on Binance, "Do you trust it or trust me, Qin Shi Huang?"

These 'small things' piece together not a perfect goddess, but a battle-hardened entrepreneur who crawled out of the mud.

Finally, let's highlight some value.
The host's community philosophy is, in fact, an evolution of people in the cryptocurrency circle.
Facing difficulties, she believes that 'everything is the best arrangement'; this is her resilience; being in this era, it's the solitary bravery of 'since we are here, let's go for it';
Since entering the game, one must 'go big'; this is her ambition;
And the ultimate endgame is not to win over anyone but to truly 'bridge the gap' in this industry.
Even if there is only a one in ten thousand chance, she is willing to accompany everyone in the community to walk this last mile.@Yi He

Let's leave it at that for now, and write more when I have time later (I can't find my phone, sob sob)