Platform X announces the "Starterpacks" feature, which are starter packs allowing new users to simultaneously follow carefully selected thematic accounts.
The tool is set to cover over 1000 categories, including cryptocurrencies, technology, business, and politics.
As product head Nikita Bier explains, the goal is to quickly introduce the user to their real interests, rather than flooding them with random mainstream content.
The solution aims to reduce the problem of rapid churn of new accounts, which today often abandon the platform after just a few minutes. For the crypto industry, this could mean easier access to quality creators and less exposure to spam and scams.
Although similar mechanisms have already been tested by Bluesky and Threads, X relies on internally curated lists, which raises questions about transparency but may improve the quality of recommendations.
