The rise of Binance Square is indeed worth paying attention to. Vertical content platforms are reshaping the social trading ecosystem, creating a closed-loop experience from content discovery to trade execution, which is more direct than the conversion path of traditional social media.

When the user groups highly overlap (they are all traders), the precision of content and conversion efficiency will significantly improve. This model may divert some attention resources from traditional platforms.

The future of Web3 social may lie in this direction of specialization and scenarization.