1. Incentive and Reward Campaigns
These are the most popular among active users, as they allow obtaining cryptocurrencies directly by interacting with the platform.
Learn & Earn: One of the flagship initiatives. It consists of watching educational videos and completing quizzes on specific projects. Upon successful completion, the user receives a small amount of tokens from that project.
User Missions: Binance often launches "Reward Centers" where users must complete tasks (such as making a deposit, using the "Convert" tool, or making their first P2P trade) to unlock commission reimbursement coupons or cash bonuses (USDT/USDC).
Referral Programs: Temporary campaigns where both the referrer and the referred can win "Mystery Boxes" with cryptocurrencies if the new user completes their identity verification (KYC) and makes a minimum deposit.
2. Trading and Launch Campaigns
Targeted at users with a more commercial and technical profile.
Trading Competitions: In collaboration with new projects listed on the platform, Binance organizes competitions where users with the highest trading volume in a specific pair share prize pools worth thousands of dollars.
Launchpad and Launchpool: Although they are financial products, they function as launch campaigns. They allow users to stake (lock) their BNB or stablecoins to "farm" (earn) new tokens before they hit the open market.
3. Educational and Community Campaigns
Binance heavily invests in digital literacy to reduce fear of cryptocurrencies.
Binance Academy: They conduct certification campaigns where users can complete study modules on Blockchain and Web3 to obtain digital certificates (NFTs) that validate their knowledge.
Events at Binance Square: The platform's internal social network organizes content creation dynamics, where opinion leaders and regular users can win prizes for sharing relevant analysis or news.
4. Social Responsibility: Binance Charity
Through its philanthropic arm, they conduct global humanitarian aid campaigns using the transparency of blockchain.
Crypto for Good: They have launched fundraising campaigns for natural disasters, school lunch programs in Africa, and scholarships for women in technology. A key feature is that donors can track their contributions to the end beneficiary.
5. Security Campaigns
Periodically, Binance launches the "SAFU" (Secure Asset Fund for Users) campaign and awareness dynamics about scams. These campaigns educate users on how to enable two-factor authentication (2FA), avoid phishing, and report suspicious activities.
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