1. The lie of the 'next billion users'
In the cryptocurrency industry, we shout slogans every day about introducing the 'next billion users.' But the reality is harsh: as long as users still need to record 12 seed phrases, worry about insufficient gas fees, and understand what Layer 2 bridging is, that billion users will never come.
The logic of current Web3 products is anti-human. We force users to become half-technical experts before they can start using the products. This is putting the cart before the horse.
2. Vanar's counterintuitive strategy: make technology disappear
The core competitiveness of Vanar Chain (VANRY) lies not in how high its TPS is, but in its commitment to making blockchain technology **'invisible.'**
Vanar's logic is very clear: users do not care whether the underlying technology is decentralized or centralized; they only care about whether it is fun and whether it has value.
Entertainment as a carrier: Through the Virtua Metaverse and VGN gaming network, Vanar has built a massive entertainment ecosystem. This is a 'Trojan Horse.' Users come for digital peripherals related to a specific movie IP or to play a high-quality game.
Seamless interaction experience: In Vanar's design vision, wallets should be built-in, and gas fees should be abstracted away. When users interact, the experience should be as smooth as purchasing an app from the App Store. Only when users unknowingly complete on-chain interactions does the large-scale adoption of Web3 truly begin.
Three, the safe landing point for brands
For large brands like Nike and Coca-Cola, they crave the young traffic of Web3 but are extremely fearful of the complexities and compliance risks associated with it. They absolutely do not want their users to lose assets due to operational mistakes, which could trigger a public relations crisis.
Vanar provides a perfect solution: a compliant, green, and controllable Layer 1 environment. It has effectively become the 'buffer' for traditional brands landing safely in Web3. Brands can leverage Vanar's infrastructure to focus on building fan experiences without worrying about the underlying technical pitfalls.
Four, conclusion
The first half of Web3 is an arms race among tech geeks, competing over whose chain is faster.
The second half of Web3 is a competition among product managers, competing over whose chain is more 'seamless.'
Vanar Chain is proving that the best blockchain technology is the kind that users do not even feel exists when they use it. Whoever can make blockchain the most 'invisible' will win the mainstream market.
