As a movie fan, I often feel regret: when the lights come on and the movie ends, those characters, melodies, and classic scenes that once stirred my emotions seem to be forever sealed on the screen. Once the distributors sell out the merchandise and streaming platforms finish their listings, the commercial value of a creative lifecycle essentially comes to an end. It wasn't until I saw classic stills from (The Godfather) and the mechs from (Pacific Rim) being passionately collected and interacted with by fans in the form of digital collectibles on the blockchain that I realized Vanar is doing something far more profound: it's not just issuing NFTs; it's building a 'new digital continent' for the entire entertainment industry that allows IP to continue to grow and appreciate.
From 'one-time sales' to 'continuous interaction': The on-chain rebirth of IP narratives
Traditional IP licensing is unidirectional and fragmented. Movie companies find it difficult to know which fan ultimately treasures a physical peripheral, and musicians cannot track the trajectory of a melody after it has been re-created. Vanar is rewriting this rule through the inherent confirmation and traceability of blockchain.
Its practice has already begun. When Vanar's predecessor Terra Virtua collaborated with well-known movies to transform classic scenes from (Top Gun) and (Godzilla vs. Kong) into NFTs, it was not just selling digital images, but also assetizing the 'access rights' and 'participation rights' of the IP. This means that fans who own these digital assets can prioritize experiencing new derivative games, unlocking exclusive behind-the-scenes content, and even participating in community voting to influence the future development direction of the IP. This transformation from a one-time consumption relationship to a long-term, programmable membership relationship is the core evolution of IP in the Web3 era.
Paving the way for giants: Practical infrastructure with high performance and low barriers
Convincing Hollywood studios or major record labels to go on-chain requires more than just vision. They care about: Is the user experience smooth? Are transaction costs controllable? Will technology integration weigh down my core business? Vanar's answers are very pragmatic.
· Smooth user experience: Based on its high speed and low cost Layer 1 blockchain, Vanar can reduce single transaction fees to a very low level. This means that fans can spend a few dollars to purchase a movie prop NFT just like in-app purchases in regular applications, without having to understand complex Gas fees. This 'seamless' blockchain experience is a key first step in attracting mainstream entertainment consumers.
· Powerful ecological toolbox: For IP parties and developers, Vanar provides a complete solution. Its core Virtua metaverse is itself an immersive display and social space where IP can build virtual showrooms or hold online premieres. Meanwhile, the VGN gaming network offers developers a set of easy-to-use tools, enabling them to quickly adapt IP into lightweight games or interactive experiences. This 'turnkey' service greatly lowers the technical barriers and trial-and-error costs for entertainment companies exploring Web3.
Beyond speculation: Building a sustainable IP value flywheel
Vanar's ambition goes far beyond becoming another NFT marketplace. It aims to build a closed-loop ecosystem for IP value appreciation. I believe its strategy has three main pillars:
1. Asset interoperability: A movie prop NFT you purchase on Vanar can not only be used as a skin in related games in the future but may also serve as a front-row ticket to a virtual concert. This cross-platform, cross-experience asset universality allows IP value to continuously flow and amplify in different scenarios.
2. AI-driven evolution: The Vanar ecosystem integrates AI capabilities. Imagine a digital avatar of a musician that can generate unique interactive melodies for fans in the metaverse by learning their artistic style; or an NFT of a movie character that can tell different background stories based on the holder's preferences. AI transforms static digital collectibles into living entities that can grow and interact, opening unprecedented space for IP operations.
3. The attraction of top resources: The Vanar team has a strong entertainment industry gene, and its co-founders have over 35 years of experience in game development, even attracting former Disney executives to join. This industry resource network allows it to establish deep collaborations with top IPs like (Batman) and (Jujutsu Kaisen). These collaborations are not just marketing gimmicks but are pipelines that bring a large volume of loyal fans directly into the Web3 ecosystem.
From 'property confirmation' to 'relationship reshaping'
Therefore, the true revolutionary nature of Vanar in the digitalization of entertainment IP lies not in its use of blockchain technology, but in its redefinition of the economic and social relationships between IP holders and fans. It transforms IP from 'consumed content' into digital assets that fans can co-own, participate in shaping, and share in their growth.
This is no longer the Web3 we are familiar with – it is not keen on financial speculation, but rather focuses on being a 'translator' and 'connector' between the mainstream world and digital property rights. When a blockchain can simultaneously meet the demands of giants for performance and cost, as well as fans' desires for fun and a sense of belonging, ancient and glorious entertainment forms like movies and music will find a new track leading to the future. This is the track that Vanar is laying down.
