Crypto exchanges are often viewed as a tight race where only the most adaptable survive. Since its inception in 2021, Zoomex has succeeded in carving out a unique position by combining high-performance technology with a surprisingly grounded, user-focused philosophy.
One of those leading the way in one of the world's most sophisticated markets is Fernando Aranda, Marketing Director at Zoomex. With a deep understanding of the European regulatory shift and a passion for community growth, Fernando safely steers the platform through MiCA and the ever-changing needs of modern traders.
We sat down with Fernando to discuss everything from their strategic partnership with Haas F1 Team to why the future of finance lies in the bridge between CEX and DEX.
BeInCrypto: Zoomex was founded in 2021 with a clear goal of putting the user at the center. In a crowded exchange market — how does Zoomex translate this philosophy into the daily trading experience?
Fernando Aranda: In 2021, we established Zoomex with the goal of making trading more user-centric, putting users at the center of the product and building a strong sense of belonging and community. Over the years, we have implemented various strategies in line with this philosophy, and we are now beginning to see clear results.
We are a brand that is constantly evolving. Every week we receive feedback and suggestions for improvement through our various channels, and each one is carefully reviewed and followed up. Our commitment to active listening, genuine interest, and applying user feedback to our product strengthens our relationship with our community and shows that their contributions truly matter.
Zoomex is also committed to principles such as fairness, integrity, and transparency. This is expressed through clear and concise trading rules, verifiable execution of trades, and visibility for assets. We provide safe and frictionless access to profits for users, KOLs, and high-volume traders, and offer optional KYC for users with high privacy needs. In this way, we create natural growth through referrals. There is no better marketing than genuine recommendations.
BeInCrypto: Zoomex is an official partner of Haas F1 Team. What is the strategic connection between Formula 1 and crypto trading?
Fernando Aranda: I believe we are all aware of how big this sport is. Formula 1, like other major global sports, is a powerful tool for exposure and an effective means of branding. We have worked with Oliver Bearman for many years because we noticed his innate talent early on. His development and growth made this step possible and ultimately opened the door to this opportunity with Haas F1 Team. Our goal now is to continue to showcase ourselves to the world and reinforce values such as reliability and security, supported by a brand that is well-known and respected internationally, like Haas F1 Team.
BeInCrypto: As the industry moves towards stricter regulation, Zoomex has secured MSB licenses in Canada and the USA. How important is this for building long-term trust among European investors?
Fernando Aranda: With tighter regulation globally, compliance is no longer just a box to check – it is a clear signal of trust. When it comes to security and compliance, Zoomex's regulatory licenses include Canada MSB, USA MSB, USA NFA, and Australia AUSTRAC, and we have conducted security audits carried out by Hacken.
Europe, especially under MiCA, is moving towards a framework where transparency, custodial requirements, AML controls, and operational robustness are non-negotiable. When European users see that an exchange is already complying with regulations in North America, it sends a clear signal: Here is a platform built for longevity, not regulatory arbitrage.
From a product and innovation perspective, strong compliance actually enables growth. It allows us to design products with institutional risk controls and build integrations with regulated partners. For European investors, trust is built over time through consistency. A solid regulatory framework ensures that innovation at Zoomex occurs within clear boundaries, protecting users and creating a foundation where new products can scale sustainably.
BeInCrypto: How do you balance the need for simplicity for beginners with the demand for professional performance for experienced traders?
Fernando Aranda: That balance is one of the most challenging and important things to achieve. At Zoomex, we work with progressive complexity. Beginners should feel secure from day one, while professional traders should never feel constrained as they grow.
For new users, we focus on a clean interface and simple guidance at the beginning. As users gain more experience, the platform naturally opens up to advanced order types, execution controls, and API connections. Under the hood, everyone uses the same core construction. We do not have a 'light' engine for beginners and a separate one for professionals – we build one high-performance system and offer different layers of it based on user needs. Simply put: Simplicity is a choice, not a limitation.
BeInCrypto: Copy trading has become an important entry point for many. What makes Zoomex's approach unique, especially for those who find technical analysis daunting?
Fernando Aranda: Copy trading is often the first step for users who want exposure without drowning in charts. At Zoomex, it is not just about copying trades, but about learning and risk control. What sets us apart are selected strategy providers focused on stability and historical performance rather than hype.
We have clear performance metrics such as win rates and drawdowns, so users do not need to master technical analysis to make good choices. For those who find it daunting, copy trading becomes a learning layer. They participate while observing how experienced traders manage risk. Over time, many transition to trading independently. It is a structured entry into more confident participation.
BeInCrypto: You also offer a 'Boost Your Trading Capital' feature. Can you explain how this works?
Fernando Aranda: This is designed to address challenges with capital utilization. Often, skilled traders have good strategies but are limited by their own capital. With this feature, qualified users can access additional trading capital under controlled risk parameters. It is designed with clear rules around drawdowns and profit sharing, ensuring both the platform and traders are protected. It gives disciplined traders the opportunity to trade closer to their true potential.
BeInCrypto: As EU Marketing Director – what specific trends do you see among European crypto users now?
Fernando Aranda: Europe is maturing as a market with a strong institutional focus. Crypto ownership is increasing mainly as an investment tool rather than for daily payments — the majority of holders treat digital assets as medium to long-term investments.
Regulatory clarity shapes behavior. The implementation of MiCA has been a catalyst for trust among European investors, making the market safer and more standardized. Adoption growth is broad but varied; ownership has more than doubled in markets like Greece and Lithuania, indicating a deeper user base across the region. Unlike markets in Asia or Africa, where crypto is often used for remittances, European usage remains rooted in regulated products and institutional crypto inflow.
BeInCrypto: Where does Zoomex fit into the debate between decentralized and centralized exchanges in the next 3-5 years?
Fernando Aranda: We do not see this as an either/or choice, but as a spectrum. Centralized exchanges (CEXs) still serve traders who want deep liquidity and performance. But the industry is evolving towards more user control. Therefore, Zoomex has developed integrated decentralized solutions. Our platform now supports a DEX component that allows users to connect wallets and trade directly without KYC.
Instead of keeping these worlds separate, Zoomex's strategy is hybrid: to give users the flexibility to choose between centralized and decentralized experiences within one ecosystem. This hybrid model allows us to serve both traditional traders and Web3-native users who desire privacy.
BeInCrypto: What is the next big milestone for Zoomex?
Fernando Aranda: One of the key milestones is our focus on Real-World Assets (RWA). We see RWA as a central bridge between blockchain technology and public life. Tokenizing assets like government bonds, commodities, or real estate allows the blockchain to move beyond speculation and into real economic utility.
For us, however, RWA is not just about listing tokenized assets, but about making this value available and usable in the real world. Here, Zoomex Card, launched in collaboration with the Swiss-licensed financial institution UR, becomes a game-changer.
BeInCrypto: Can you elaborate on how Zoomex Card fits into this vision of real utility?
Fernando Aranda: Zoomex Card is the heart of our hybrid ecosystem. It is a global, multi-currency financial tool that allows users to bridge their digital portfolio with their daily expenses. It is not just a card; it is a gateway to financial freedom.
Zoomex Card is central to our RWA vision, with Swiss security where assets are held by UR to ensure institutional protection and regulatory compliance for each transaction. It facilitates a seamless bridge between digital and traditional financial systems, allowing users to convert USDC to major fiat currencies like USD, EUR, and CHF for easy global use. Because the card is fully virtual and compatible with Apple, Google, and Samsung Pay, crypto gains are immediately usable for everything from daily coffee to international subscriptions.
To further strengthen our community, we have introduced exceptional incentives such as 1% monthly cashback and free Pro upgrades that eliminate withdrawal and SEPA fees. By offering free issuance without annual fees or inactivity costs, we have removed traditional entry barriers, making the transition to a crypto-integrated lifestyle both safe and profitable.
Our goal is to ensure that the blockchain truly 'illuminates public life.' By connecting decentralized technology to Zoomex Card, we ensure that the value generated on our platform, whether through trading or RWA, is always accessible to the user in the real world.