ON-CHAIN IDENTITY: THE LAYER WEB3 NEEDS TO SCALE
There are visible sectors and others that advance silently.
👨👩 On-chain identity belongs to the latter group.
It is a KEY piece for Web3 to grow beyond the technical user.
🌐 On the internet, identity is controlled by platforms. Profiles, names, and reputation depend on intermediaries.
👨💻 In Web3, the foundation is the wallet, but an address alone does not function as a usable identity: it is hard to read, remember, and associate with a person or entity.
On-chain identity solves that problem.
▫️It converts technical addresses into readable and reusable identities.
▫️It allows a person, brand, or project to be recognizable across different applications without ceding control to a central company.
👉 This layer enables simpler payments, interaction between protocols, access to services, coordination among communities, and reputation building.
▫️It impacts DeFi, SocialFi, DAOs, NFTs, and institutional adoption across the board.
Today, there are already naming and identity standards that integrate directly into wallets and Web3 applications, functioning as a common foundation for the entire ecosystem.
They do not attract attention, but are used every day.
📌 On-chain identity is not a passing trend. It is infrastructure. And as is often the case in crypto, infrastructure is used first, then valued.
#Web3 #Onchain #identity #defi #cryptouniverseofficial
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