🧠 PSYCHOLOGY #7: WHY YOU DON'T SELL (ENDOWMENT EFFECT)
You bought HYPE for $35.
Today it is at $30.
You think: "I'll hold, it will come back."
BUT if you hadn't bought it, would you buy it now for $30?
Answer: No.
This is the ENDOWMENT EFFECT.
What you OWN feels more valuable than what you DON'T.
Your brain adds +20% perceived value just because "it's yours".
This makes you HOLD losers and MISS better opportunities.
The FIX:
Ask yourself: "If I had cash now, would I buy THIS at THIS price?"
If NO → Sell.
SOL
79.42
-3.93%