Browsing CreatorPad and current campaigns, it's hard not to notice a certain pattern. We have large global campaigns, dedicated actions for the Asian market, and recently even campaigns targeted at the Russian market. As a creator from Europe, I ask myself: why are there no dedicated campaigns for the European Union or individual smaller countries?
Rankings dominated by "big players"
In the rankings of Square creators, top spots are often occupied by accounts from huge markets. This is natural – a larger population means more views, likes, and interactions. But does this mean that the content of a creator from a smaller country is less valuable?
Why is it worth fighting for local campaigns?
Legal specificity: Europe has unique regulations (like MiCA) that a creator from Asia won't write about with the same passion and understanding as we do.
Local adoptions: Each country has a different dynamic when entering crypto. Local campaigns could support education where it is most needed.
Support for the "small ones": Creators from smaller countries build strong, loyal communities. The lack of dedicated rewards for them can lead to discouragement of valuable educators.
How can we change this?
As a community, we should show that smaller markets are active and substantive. Perhaps a ranking system considering the ratio of engagement to market size could be a solution? Or periodic "European Excellence" campaigns?
I believe that Binance Square will eventually recognize the potential in localization. Until then, we – the "small ones" – must catch up with quality and a unique perspective that cannot be found in mass, global posts.
And what do you think about this? Do you miss local contests in your language?
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