#GameStopBitcoinReserve GameStop, a brick-and-mortar video game retailer, had been struggling due to competition from digital distribution and the economic effects of the COVID-19 pandemic, leading to declining sales and stock price. The GameStop story revolves around a short squeeze orchestrated by retail investors on Reddit's r/WallStreetBets, who rallied to buy and hold GameStop stock, forcing hedge funds who had bet against the company to cover their short positions, driving the stock price sky-high.