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Sam Altman's eye-scanning crypto initiative, World, has officially launched in the United States. Starting this week, users in six major US citiesâincluding Austin, Atlanta, Los Angeles, Nashville, Miami, and San Franciscoâcan verify their identity through a World orb and receive Worldcoin (WLD) for the first time.
Previously only available in select international regions, Worldâs US launch was delayed due to regulatory and privacy concerns over biometric data. Now cleared, the project offers 16 WLD to anyone completing an iris scan and an additional 150 WLD âpioneer grantâ to existing users of the World app.
The process takes just 30 seconds, during which a World orb scans a userâs iris to generate a unique âIrisCodeâ that prevents duplicate registrations. The cryptocurrency can be used and traded via the World wallet app, which also supports a private messaging service for sending WLD and other digital currencies.
In a major push for mainstream adoption, World is also partnering with Visa to launch a debit card that converts WLD to fiat at checkout. Collaborations with companies like Stripe, Match Group, Razer, and prediction market Kalshi aim to further integrate Worldcoin into everyday digital experiences. A portable "orb mini" has also been introduced for easier access.
Co-founded in 2019, the project seeks to establish a decentralized global identity network using blockchain and biometric verification to reduce online fraud and bot activity.
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