In 2026, Kickoff specifically refers to the New Creator Kickoff, a subset of the "Write to Earn" program on Binance Square. It is designed to reward users who are new to content creation.
The Reward Structure
👉Bonus Pool: A dedicated 3,000 USDC prize pool (part of a larger 5,000 USDC campaign).
Individual Cap: Rewards for the kickoff phase are usually capped at 5 USDC per person to ensure many users can participate.
👉Payout Asset: Rewards are distributed as USDC token vouchers within 21 days after the campaign ends.
How to Qualify
👉New Status: You must have 0 cumulative earnings from "Write to Earn" prior to the event.
Content Rules: Posts must be original, over 50 words, and include coin "cashtags" (e.g., $BNB).
👉Earnings Milestone: You must accumulate at least 0.1 USDC in standard trading commissions from your readers' engagement to unlock your share of the kickoff pool.