Binance.US is positioning for a comeback in the U.S. market, with plans to broaden its product lineup and make “superior” crypto services more accessible to American customers — a push executives say is enabled by a softer enforcement stance and clearer regulatory signals from the current administration. At a Mar-a-Lago forum hosted by the Trump family’s World Liberty Financial (WLFI), Changpeng “CZ” Zhao — founder and former CEO of Binance — said the U.S. affiliate aims to expand inside the country to bring “a superior product into the US” and make that offering “much more accessible to the US consumer.” He emphasized his comments referred only to Binance.US, not the global exchange, and reiterated that he no longer runs Binance, calling his tenure there “a chapter that’s closed.” Context and legal history - CZ stepped down as Binance’s CEO after pleading guilty in 2023 to Anti-Money Laundering (AML) violations while leading the global exchange. He remained the majority shareholder of Binance.US and was later pardoned by President Donald Trump in October 2025. - The global Binance entity also pleaded guilty in 2023 and agreed to pay more than $4 billion to resolve a Department of Justice probe. - Binance and its U.S. affiliate have faced multiple regulatory and legal headwinds, including a now-dropped 2023 SEC lawsuit that contributed to loss of banking relationships and market share. Opportunities and hurdles ahead Zhao suggested that the current, more accommodating regulatory climate has reopened options that once seemed out of reach for the firm — from rebuilding deeper banking ties to even exploring a crypto national bank charter — but he cautioned that such moves would “depend on the right team and legal guidance.” Binance.US echoed the expansion intent in a statement to Bloomberg: the company “remains committed to being the best platform for users to buy, trade, and earn digital assets in the US. We continue to actively build and grow our platform through new products and offerings, enhancing our ability to deliver an experience that meets the evolving needs of crypto investors.” Wider regulatory backdrop The regulatory environment remains in flux. At the World Economic Forum in Davos in January, Binance CEO Richard Teng said the U.S. is “a very important market” and described the global exchange’s approach to reentering the country as “wait-and-see.” Teng added that “any regulation will be better than no regulation,” arguing that clarity will help crypto firms operate more effectively. Legislatively, progress has been slow. A high-profile crypto market structure bill has been stalled at the Senate Banking Committee for weeks after parts of the industry withdrew support over proposed limits on stablecoin rewards. The draft bill had allowed issuers to offer rewards tied to specific actions (like account openings or cashback) while banning interest payments to passive token holders. At a recent White House Crypto Council meeting, sources said the focus narrowed to permitting rewards for specific activities while effectively taking “earning yield on idle balances (…) off the table.” The White House has also proposed anti-evasion language to empower the SEC, CFTC, and Treasury to enforce a ban on paying yield on idle stablecoin balances. Some attendees of the White House meeting expressed optimism that the legislation could still meet an end-of-month deadline set by the administration and quickly reach the President’s desk. What it means for Binance.US Binance.US’s expansion plans are ambitious but contingent on regulatory clarity, renewed banking access, and the right legal and executive teams. If Washington delivers a stable, predictable framework that limits certain stablecoin yields but opens other operational pathways, Binance.US could use the opening to rebuild market share with new products and services — albeit under far more watchful regulatory oversight than in crypto’s earlier, looser era. Read more AI-generated news on: undefined/news

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