Players owning in-game items â not studios selling endless upgrades â is the core idea behind MapleStory Universe blockchain experiment.
Keith Kim, COO of Maplestory Universe at NEXPACE, says the 23-year-old franchise is using on-chain assets to fix incentive misalignment in free-to-play gaming, letting players earn real ownership through gameplay while developers govern and grow the ecosystem.
The aim isnât crypto hype or education â itâs making games more fun, fair, and sustainable at scale.