Building for the Next Billion: Inside Vanar’s Practical L1 Strategy
Vanar makes more sense to me when I picture it as the plumbing behind a stadium concert, not the stage. Nobody buys a ticket because they’re excited about the metal pipes and cables, but if the plumbing fails, the whole night collapses. A lot of blockchains still try to be the “headline act” with bigger numbers and louder claims. Vanar feels like it’s trying to be the part you don’t notice—because that’s what mass adoption usually looks like: it works, it’s fast, and people stop thinking about it.
That mindset shows up in the choices Vanar highlights in its own docs. It stays EVM-compatible, which is basically the common language most Web3 developers already speak, and it keeps block times tight (around a three-second cap). Those details can sound dry, but in consumer apps they matter. In a game, a marketplace purchase, or a branded collectible drop, a small delay isn’t a “technical issue”—it’s the moment where a normal user decides, “eh, this is weird,” and leaves. If Vanar’s goal is to bring in people who don’t want to learn crypto habits, that responsiveness is the difference between feeling like an app and feeling like an experiment.
Where Vanar really gives itself away is the kind of ecosystem it keeps attaching to. The obvious one is Virtua, which presents its Bazaa marketplace as decentralized and built on Vanar. I don’t look at that and think “metaverse hype.” I think: this is a place where everyday behavior naturally creates lots of tiny on-chain actions—listing, buying, transferring, upgrading, redeeming. Consumer ecosystems don’t usually move in big, dramatic transactions. They move in small, constant ones. That’s exactly the kind of activity you’d want if your plan is to grow through entertainment and brands instead of through DeFi power users.
And if you pull up Vanar’s explorer, you can see the chain is not sitting idle. The public stats show very large totals for blocks, transactions, and addresses, plus a utilization number. I’m careful here because “lots of addresses” can be inflated and “lots of transactions” can come from campaigns. But it’s still meaningful that the chain has a visible footprint at that scale. The question I keep coming back to isn’t “is activity high?” It’s “is it the same people doing real things repeatedly, or is it one-off bursts?” That’s the line between a chain that’s being used and a chain that’s being tested.
Something else jumps out when you compare different data sources: Vanar doesn’t look like a DeFi-first chain right now. On CoinGecko’s chain page, it’s shown with essentially no visible TVL and very thin DEX presence. If you expect every L1 to prove itself through liquidity, that looks like a red flag. But if Vanar’s main demand is consumer activity—games, marketplaces, brand experiences—then low TVL isn’t automatically “bad,” it’s just a different shape. It can mean the chain is behaving more like a transaction rail than a capital hub. The trade-off is obvious: without a strong DeFi core, it can be harder to attract builders who rely on composability and deep liquidity. The upside is you’re less dependent on speculative liquidity as your main growth engine.
VANRY, the token, fits that “rail” story in a straightforward way. Vanar’s docs describe VANRY as the native gas token for the chain, and they also describe ERC-20 versions on Ethereum and Polygon for interoperability via bridging. So there’s a practical “two-world” design here: meet users where they already are (big EVM networks), but keep the actual consumer activity living on Vanar. The same docs outline an inflation concept over the long term, which is where the economics get real. If Vanar is aiming for a consumer-friendly experience—meaning fees are low and transactions feel cheap—then token value can’t rely on “fees are expensive.” It has to come from steady usage at scale, plus whatever staking/governance/incentive systems end up being meaningful in practice.
On the Ethereum side, Etherscan gives at least one grounded checkpoint: the VANRY contract page shows supply parameters and the holder count. That doesn’t tell you everything (native usage matters more), but it helps you understand whether the token has a live distribution surface beyond Vanar’s own chain.
The part of Vanar I didn’t expect, and honestly the part I’m watching most closely, is its AI-adjacent tooling. In Vanar’s docs, Neutron is described as a knowledge system where content becomes “Seeds,” stored offchain by default, with optional onchain records for verification, ownership, and auditability. Kayon is described as the interface that lets you query across data sources like Gmail and Google Drive. Whether you love AI narratives or hate them, the practical idea here is clear: “Can I prove where this information came from, who owns it, and who is allowed to use it?” If Vanar can make that kind of provenance feel natural, it’s not just chasing consumer entertainment—it’s also aiming at a world where AI workflows need trust and traceability. That’s a bigger and more defensible problem than “another NFT mint.”
So if I’m trying to be honest about what Vanar is, I’d say this: it’s trying to win by being normal. Not “normal” as in boring tech—normal as in “my friend can use it without a tutorial.” The success case isn’t people tweeting about Vanar. The success case is people buying, trading, playing, collecting, or using AI tools, and never once needing to care what chain they’re on.
If you want a simple way to judge progress, I’d watch for three things: whether the on-chain activity keeps growing in a way that looks like daily habits instead of campaign spikes; whether VANRY’s role expands beyond gas into clear, unavoidable utility inside the ecosystem; and whether the AI “Seeds” idea becomes something people actually use because it makes their work easier—not because it sounds futuristic.
If Vanar nails those, it won’t feel like a crypto project. It’ll feel like infrastructure. And that’s exactly the point.
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