Meme coins have once again emerged as the most popular crypto narrative in 2025, capturing a combined 25.02% of global investor interest across the main meme coin category and 35 meme coin trends. This is down from the 30.67% market share that the meme coin narrative held last year, which suggests that the mania for purely speculative crypto may be subsiding. However, it remains to be seen if crypto investors’ focus will finally shift toward narratives with strong fundamentals.
The main meme coin narrative led with a 12.48% share of crypto investor interest, which represents a slight decline from the 14.36% share recorded last year. Despite that, the main meme coin narrative remains ranked 1st for the second consecutive year, after holding the 3rd place in 2023.
Similarly, three other meme coin trends managed to continue ranking among the top 20 crypto narrative, following their 2024 popularity: Solana meme coins which came in 6th with a 4.57% share of interest, AI meme coins in 18th position with a 1.51% share, and Base meme coins right behind in 19th with 1.40% of interest.
