When a Web3 application is first launched, most attention is on the smart contracts. Teams focus on audits, logic, and onchain execution. But once users arrive and the product starts getting real usage, another layer quietly becomes just as important: the data that lives outside the blockchain. NFT metadata, images, videos, and application files all need to be available every time a user opens the app.
This is where Walrus fits into the picture. Walrus is a decentralized storage protocol designed to support large volumes of offchain data that Web3 applications depend on. Instead of relying on centralized servers, developers can use Walrus to store metadata and application content in a decentralized way, reducing the risk of downtime or single points of failure.
As applications grow, data availability stops being a technical detail and becomes part of user trust. If content fails to load, users don’t care whether the contract is correct, they see a broken product. Walrus helps address this by focusing on reliable, decentralized data availability, which becomes increasingly important as applications move from early experimentation into long-term use.
