By now you’ve probably noticed that we have rebranded!
We’re thrilled to have a new look that is sleeker, simpler, and more direct than before. The rebranding process is very detailed and in-depth, and throughout the process and subsequent rewriting of copy, three phrases are constantly present: Real-World Assets (RWAs), Compliance, and Privacy.
Compliance
Compliance is hugely important for us and guides our decisions and infrastructure, as in order to interact with regulated assets we must meet their regulatory requirements. Financial institutions have to follow a huge amount of rules and regulations, and how they do this has thus far been built around centralized systems.
This has led to us developing tools like Citadel, a decentralized licensing protocol that can be used for everything from KYC/AML procedures to subscription plans. The twist is that it’s private, and operates using ZKPs, meaning users do not have to give away their personal data, while still being able to prove what is necessary to comply with the rules.
We also make it easy for institutions and businesses to program and automate their compliance and follow policy. While this is a requirement for institutional adoption, it also is a strong business case in and of itself and can save companies huge amounts of money by automating and streamlining their processes.
While we are business-friendly, our approach also benefits average users by returning custody, of their assets, data, and identity, to them while allowing them to engage with both classical assets and new ones.
Without compliance, we can have all the technology in the world but will never be able to use it in a meaningful way. A lot of blockchains are not capable of complying with GDPR, for example, and this will hinder business adoption.
Our founders were thinking about regulation and compliance long before it was cool, seeing that business adoption would require blockchain technology that’s capable of being compliant and legislation that is reasonable and allows blockchain to grow. At least in the EU, we have that.
