Simon’s Cat began as a simple animated short created by British animator Simon Tofield. First released in 2008, the series humorously captures the daily mischief of an overweight, endlessly hungry cat and its long-suffering owner. With its minimalist animation style, clever timing, and highly relatable storytelling, Simon’s Cat quickly became a global favorite.
Over the years, the brand has evolved into a worldwide phenomenon, generating billions of views across platforms such as YouTube, Instagram, and Facebook, and attracting tens of millions of loyal fans. What started as a personal passion project has grown into a powerful entertainment franchise spanning books, mobile games, merchandise, and digital media.
🔗 From Animation to Web3
In 2024, Simon’s Cat made its official entry into the blockchain space with the launch of the CAT token. This move represents the brand’s expansion into Web3, officially recognized and supported by Banijay Group, the global entertainment company that owns the Simon’s Cat intellectual property.
Unlike many meme-style crypto projects, CAT is not positioned as a purely speculative asset. Instead, it aims to extend the Simon’s Cat universe into blockchain-based experiences, allowing fans to interact with the brand in new, innovative, and meaningful ways—while preserving its original humor and charm.
🪙 What Is the CAT Token?
The CAT token launched in August 2024 with a clear mission: to seamlessly integrate the Simon’s Cat IP into Web3 by connecting entertainment, digital ownership, and community engagement.
Key highlights:
Funds raised: Approximately $6.85 million through private and public sales
Initial network: BNB Smart Chain
Expansion: Later deployed on Solana for better scalability and liquidity
Total supply: ~8.1 trillion CAT
Circulating supply (Dec 2024): ~6.75 trillion CAT
🔢 CAT vs 1000CAT Explained
Because CAT has a very large supply and trades at a small unit price, Binance introduced 1000CAT to make trading and pricing easier to understand.
1,000 CAT = 1 (1000CAT)
This does not change the token’s value or economics
It simply improves price visibility, trading clarity, and user experience
For example, if CAT trades at a tiny fraction of a cent, 1000CAT displays the value multiplied by 1,000, making it more intuitive for traders.
🎯 The Mission Behind Simon’s Cat (CAT)
At its core, the CAT project is built around accessibility, community, and fun.
Main goals include:
Bridging Web2 fans into Web3 with minimal complexity
Offering interactive digital experiences, events, and campaigns
Building a strong, community-driven ecosystem
Maintaining the brand’s friendly, humorous identity
A key pillar of the project is social responsibility. Staying true to Simon’s Cat’s values, parts of the ecosystem are designed to support animal welfare initiatives, shelters, and charitable partnerships.
🌍 A Broader Entertainment Ecosystem
The CAT token is just one piece of a much larger Simon’s Cat universe. The brand already includes:
International bestselling books
Global merchandise collaborations
Multiple successful mobile games
Fun and interactive Telegram mini-apps
This established ecosystem gives CAT a strong advantage over many entertainment-themed crypto projects, as it builds on a real, existing fanbase, not just hype.
🎁 CAT & Binance HODLer Airdrop
CAT gained major exposure through the Binance HODLer Airdrop in December 2024.
Eligible BNB holders who subscribed to Simple Earn products automatically received 1000CAT tokens.
Soon after:
1000CAT was listed on Binance
The Seed Tag was applied, highlighting its early-stage status
🧠 Final Thoughts
Simon’s Cat has successfully transformed from a viral animation into a multi-platform global brand, and the CAT token marks its next evolution. By combining a beloved intellectual property with blockchain technology, the project offers fans a fresh, interactive way to engage with a character they already love.
While CAT introduces creative and playful Web3 opportunities, it remains a crypto asset and carries inherent risks. For fans, collectors, and curious newcomers, CAT stands as a strong example of how established entertainment brands can explore blockchain without losing their identity, authenticity, or charm.
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