That is, now brands prefer not bloated millionnaires, but bloggers with 10 thousand subscribers…
The reason is algorithms. PR people realised that hosting a microblogger could bring more outreach due to the fact that integration has become viral. In addition, at the price of one star, you can buy 20-30 bloggers with less coverage. Here's the profit:
• More mentions.
• Potentially greater coverage.
• Warmer contact with the audience.
If you watch the commercials, many bloggers with 5-15 thousand subscribers are already boasting of the first advertising integrations. Yes, for PR people it is more troublesome, but for the brand there is more profit.
If you want to start monetising your blog, now is the best time!
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