You ever have to do one of those mandatory "fun" activities at work? The vibe is always a little off. The bosses want engagement, the team just wants to get back to their desks.
Watching #dusk 's leaderboard campaign unfold gives me a bit of that feeling. Here's this project, fundamentally engineered for a very serious, very non-mandatory-fun sector of the world. And its community team is tasked with making it... engaging. Lively. "Fun."
So they build a playground—a leaderboard with points and rankings. But the swing set is placed right next to the stark, imposing office tower of institutional finance. You can play, but you're always aware of the serious building looming behind you.
It creates this unique tension. The discussions aren't just about farming strategies. They're peppered with questions about "real-world asset tokenization" and "regulatory compliance." It's like a game night where someone keeps bringing up tax law. You're playing the game, but you're being subtly, constantly reminded of the heavyweight context.
Is that a bad thing? I don't know. It's just... different. It’s not pure escape. It feels more like an interactive waiting room for a future we're told is coming. We're passing the time with a puzzle, but we're all glancing at the door where the "real" clients will walk in.
Maybe that's the point. Maybe this is the new kind of crypto community: less party, more networking event.
