Something strange is happening in the crypto space, and if you are a YouTube crypto creator you already feel it. Views are down bad. Not small down, like really down, levels we last saw back in early 2021. Many people still think it’s algorithm issues or shadow banning, but honestly that’s not the full story.
More and more crypto investors are deciding to stop wasting time on YouTube and start focusing on platforms like Binance Square, where information is fast, raw and straight to the point. On Square, news is happening in real time. No long intros, no clickbait thumbnails, no “watch till the end” promises that lead to nothing.
Accoording To CryptoPotato: YouTube crypto channels are suffering because the audience has changed. People are tired. Since 2021, too many creators pushed low quality content, fake hype, ponzi altcoins, and “100x gems” that ended up rekt. Retail investors got burned again and again. Now when they see a YouTube title screaming “THIS WILL CHANGE EVERYTHING”, they just scroll past.
Data already shows it clearly. According to analyst Benjamin Cowen, the 30-day moving average views across many big crypto YouTube channels has fallen to January 2021 levels. This is not one channel, not one niche. It’s almost everyone. And it didn’t just start yesterday. The decline has been ongoing since the post-2021 peak.
Some creators are openly admitting it. Tom Crown said engagement dropped across all social platforms since around October 2025, and the mood feels like a deep bear market. Jesus Martinez also said even though his channel kept growing since 2022, none of his videos could touch the numbers he had in 2021. That tells you something is broken.
Another big reason YouTube is losing crypto viewers is speed. Crypto moves fast. By the time a YouTube video is recorded, edited, uploaded and pushed by the algorithm, the news is already old. On Binance Square, you see updates immediately. Market moves, announcements, listings, narratives, all happening live. For investors, that matters more than high video quality.
TikTok creator Cloud9 Markets also pointed out something important. Retail investors are simply tired of getting rekt. Too many scams, too many pump-and-dump stories, too many influencers disappearing after promoting trash coins. Trust is gone. When trust is gone, views follow.
Even MissCrypto called the current Bitcoin rally a “Ghost Town Rally.” At the time when Bitcoin was holding around $92,000, but public attention keeps dropping. This gap shows that institutions are driving the market now, not retail. Retail is either sitting quietly, or moving their attention elsewhere.
Some are even shifting away from crypto content completely, looking at safe havens like gold and precious metals. Petr Kozyakov from Mercuryo confirmed that retail interest in metals is growing, and it’s affecting both crypto behavior and investor psychology.
So where does Binance Square come in? Simple. It feels more real. Less noise, more signal. People want short, direct insights from traders, analysts, and real users. Not 20-minute videos repeating the same thing everyone already knows.
Unless YouTube crypto creators adapt, focus on quality, honesty, and real value, the views will keep falling. The audience didn’t disappear. They just moved. And right now, many of them are reading, not watching.
#CryptoNews #BinanceSquare $BNB
