It sounds impossible, but many traders lose money even when prices are going up. The reason isn’t bad projects — it’s bad behavior.
During bull markets, traders abandon risk management. They chase green candles, increase position sizes, and ignore exit plans. When the inevitable pullback happens, emotions take over. Profits disappear faster than they were made.
The traders who survive every cycle follow a simple rule: protect capital first. They scale in, take partial profits, and accept that missing a move is better than forcing one. Bull markets reward patience just as much as aggression — but only if discipline stays intact.
