1. Simple phones as a status symbol
Smartphones are replaced by simple devices without unnecessary functions (dumb phones). Refusal of constant notifications will be a sign of privilege - only those who have the financial and social ability to do so will be able to be out of reach.
2. More movie ads
Film marketing will move to a new level: movie characters will become real influencers on social networks, launch their own brands and create viral content even before the release of the films.
3. The War Against AI Slop
Due to the oversaturation of perfect but soulless images from AI, in 2026 there will be a demand for the aesthetics of wabi-sabi - beauty in imperfection. People will begin to appreciate the living art with errors and textures that artificial intelligence is devoid of.
4. The White House as a soap opera
The political life of the United States during Trump's second term will be accompanied by constant gossip, high-profile breaks, and romantic stories among high-ranking officials. The drama and personal relationships of politicians will become part of the daily agenda.
5. The end of the era of coldness in love
Playing indifference is no longer fashionable. In 2026, sincere confessions, intense emotions and conscious dates will be in the trend. People will abandon AI companions in favour of real risk in relationships.
6. Tobacco cradles' Renaissance
After the return of cigarettes in 2025, fashion will go further into the past. Instead of vaping, people will start using massive tobacco cradles and sniffing tobacco, looking for dickken's charm and solidity.
7. Gambling on a reality show
Prediction markets (like Kalshi) will become mainstream. People will begin to place huge bets not only on elections, but also on events in pop culture - for example, on what will happen in the next season of the series.
8. New style icon — Rama Duvaji
The wife of New York City Mayor-elect Zoran Mamdani, the artist Rama Duvaji, will become the main fashion landmark, appearing on the covers of Vogue and other glosses thanks to her authentic style.
9. Fan movie universes
Fans will start creating their own full-fledged movie universes through crowdfunding and TikTok. Projects that grew out of fanfics and social networks will begin to really compete with giants like Marvel.
10. The appearance of exfluenters
The mass burnout of bloggers will lead to the emergence of a class of exfluencers — people who consciously leave their careers in social networks, delete accounts with millions of followers and return to traditional business or office work.
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