Most people treat Binance campaigns as short-term hype events. But in reality, campaigns often act as early signals of what the market is about to focus on. When a project enters a major campaign spotlight, awareness increases, community engagement rises, and the token gets introduced to a much larger audience. This attention can create long-term momentum if the project actually has strong fundamentals.
Walrus Protocol ($WAL) getting major attention through campaign exposure matters because infrastructure projects tend to grow through adoption and ecosystem demand. Once thousands of users and new investors see the project, the conversation shifts from “what is this?” to “why is this important?” And when a project is tied to ecosystem growth — like Walrus with Sui — the market starts valuing it as a strategic layer, not a random altcoin.
The smartest investors don’t wait for the price to explode; they position themselves during the awareness phase. Because by the time everyone agrees a project is “huge,” the easy opportunity is already gone.
