This comes just days after the company disclosed a large buy of one point two five billion dollars which lifted its holdings above six hundred eighty seven thousand BTC. The company has been actively adding to its bitcoin position since the start of the year and shows no signs of slowing down.
In the first week of January Strategy bought one thousand two hundred eighty three BTC for one hundred fifteen million dollars. Days later the firm made a much larger purchase of thirteen thousand six hundred twenty seven BTC for one point two five billion dollars. These purchases have brought the total added in 2026 to fourteen thousand nine hundred ten BTC. The company now holds six hundred eighty seven thousand four hundred ten BTC at an average cost of seventy five thousand three hundred fifty three dollars per coin. With bitcoin trading in the low ninety thousand range the position remains profitable on paper.
Saylor recently shared a post on social media showing a chart of bitcoin price with markers for the companys past purchases. The caption read Bigger Orange. Similar posts have been used in the past to hint at upcoming purchases before formal disclosures. This suggests Strategy may continue to accumulate bitcoin as part of its long term strategy.
The firms aggressive buying has been funded through various capital raising methods including the sale of convertible notes. This approach allows the company to maintain cash flow while increasing exposure to bitcoin. Despite the gains in bitcoin holdings the companies shares have faced pressure over the past year and the stock has moved lower from previous highs.
Bitcoin itself trades just above ninety two thousand six hundred dollars during the Asian morning session on Monday. The market is under pressure from global risk factors including renewed trade tensions between the United States and Europe. Over the past twenty four hours bitcoin has fallen about two point six percent as investors adjust risk exposure.
Strategy has shown a consistent approach to accumulating bitcoin even during periods of market volatility. Each purchase increases the firms overall exposure and signals confidence in the long term potential of the asset. Investors and market watchers are paying attention to Michael Saylor for further indications of additional buys. The recent posts and previous patterns suggest that more accumulation could occur in the near future if market conditions allow.
For now the combination of paper profits from bitcoin holdings and a cautious market has created a balanced situation. Strategy continues to hold a leading position among public companies with large bitcoin exposure. How the company manages future purchases and capital raising will influence both its balance sheet and market perception. Investors will be watching closely for signals from Saylor and any formal announcements that indicate the next steps in the firms bitcoin strategy.
