The fastest way to kill a Web3 product isn’t price volatility, gas fees, or confusing charts—it’s the first minute. A new user clicks “Start,” expecting an experience, and instead faces a wallet install prompt, warnings about seed phrases, network switches, incomprehensible gas fees, and a transaction approval that feels irreversible. Most users don’t rage quit—they just close the tab. Traders call it “poor UX,” but investors should see it as a retention leak that compounds over time.
This is the login problem in Web3. It’s not really about logging in—it’s about asking users to take on operational risk before they’ve experienced any value. Traditional apps let you explore first, then earn trust. Many Web3 flows reverse this order. As The Block recently noted, users are forced into high-stakes choices—securing seed phrases, choosing networks, understanding fees—before they even know what the product is for. The result? Acquisition spend buys curiosity, not a loyal user base. Retention falters quietly, showing up later as flat activity, weak conversions, and unstable revenue.
Vanar addresses this problem by targeting categories where mainstream adoption matters: entertainment-style experiences and “Web3 that feels like Web2,” while also positioning itself as AI-oriented infrastructure. Virtua’s upcoming marketplace, for instance, emphasizes a user-facing collectibles and marketplace experience, not chain literacy. Vanar’s official positioning leans into infrastructure for intelligent applications. Both directions only work if onboarding stops feeling like a ceremony.
That said, Vanar still faces the baseline friction common to EVM-style ecosystems. If users must “add Vanar as a network” to MetaMask before doing anything else, early drop-offs remain possible. This is not criticism—it’s reality. For investors, the question is whether the ecosystem can route around this baseline for most users.
Here’s where Vanar signals a meaningful difference: its developer documentation explicitly outlines a path to reduce onboarding friction via account abstraction. Using ERC-4337 style account abstraction, projects can deploy wallets on users’ behalf, abstract private keys and passphrases, and support familiar authentication like social login or username/password. This isn’t marketing—it’s an acknowledgment that the standard Web3 login is a conversion killer. Implemented correctly, users experience value first and only learn they have a wallet later.
This aligns with broader industry trends. Embedded wallets with social login are increasingly the default for consumer onboarding, removing the “install a wallet first” barrier and easing seed phrase anxiety. Alchemy reports embedded wallet activity reaching tens of millions of swaps and billions in volume in a single month. The implication for investors is clear: the market rewards flows that feel like consumer software, not protocol tutorials.
Now, market context: Vanar Chain’s token trades around $0.0076 with roughly $4 million in 24-hour volume and a market cap in the mid-teens of millions. This is context, not the story. Traders can analyze charts, but the durable driver is whether Vanar-powered apps can reliably convert first-time users into returning ones without making them wallet experts. If the onboarding leak persists, liquidity events and announcements generate attention—but attention doesn’t compound. Retention does.
A real-world example makes this clear. A casual buyer wants a digital collectible tied to a game or brand. They click “connect wallet” and realize they don’t have one. They install an extension, encounter seed phrase warnings, switch networks, and buy gas. Suddenly, the collectible is no longer the focus—they’re thinking, “If I make a mistake, do I lose money forever?” That emotional shift kills engagement. Even if they finish, many will not return. The product didn’t fail loudly—it simply failed to make users comfortable.
Investors and traders should treat onboarding as due diligence, not a design detail. When evaluating Vanar or any project building on it, test the first-time experience on a fresh browser. Count the steps to a meaningful outcome. Check whether gas is sponsored, whether account abstraction is implemented, and whether the first user moment delivers immediate value. Then look beyond day one: the retention problem often shows up after the wallet connects, when users land on empty dashboards with no guidance, no early wins, and no reason to return. That’s where quiet churn lives.
If Vanar succeeds, it won’t be because the chain exists. It will be because it aligns incentives and tooling so builders can make login invisible, the first outcome immediate, and return visits natural. Investors should ask not just, “Is the tech solid?” but, “Does the first minute earn trust, and does the second week create habit?” Run that test before placing a trade and demand those answers before making an investment.
