Walrus is entering Web3 at a challenging time. Decentralized storage is no longer novel—tech is stronger, competition is fierce, and investors are selective. To stay meaningful, Walrus can’t rely on hype or short-term rewards; it must solve real problems, define its purpose, and become indispensable.
1. Focus on a Specific Use Case
Trying to be “storage for everything” won’t work. Winners in this space excel at one thing. Walrus needs to clearly show the unique problem it solves—whether it’s long-term affordable storage, high-speed large-scale handling, or easy integration with other systems. Being the go-to solution for a specific niche makes it sticky.
2. Deeply Integrate with Modular Web3
Web3 is splitting into modules: execution, consensus, storage, and more. Walrus should be the default choice for storage in this modular ecosystem. That means designing with rollups, appchains, and modular L1s in mind from the start, with robust SDKs, clean APIs, and reference setups—practical developer tools matter more than flashy marketing.
3. Prioritize Developers Over Tokens
Developers decide what tech succeeds. Walrus must make building on it simple: clear documentation, predictable pricing, reliable tools, and fast support. Token rewards can attract attention, but long-term adoption comes from real utility for developers.
4. Prove Real-World Reliability
Trust is everything for storage. Walrus must demonstrate it works under heavy traffic, large datasets, and long-term usage. Share benchmarks, be transparent about issues, and show how problems are fixed. Reliability and uptime matter far more than roadmaps or promises.
5. Align Incentives Correctly
Storage networks fail if incentives are misaligned. Walrus should reward honest, consistent node operation and long-term participation. Systems like slashing, reputation, and fair rewards reinforce durability. Pricing should encourage real usage, not artificial activity.
6. Keep a Consistent Story
Many projects fade because their narrative changes too often. Walrus must stick to a clear, steady message: infrastructure value over token price. When users describe it as the backbone of their stack, trust grows, ensuring longevity through both hype cycles and quiet periods.
7. Prepare for a Multi-Chain, Low-Hype Future
The future is multi-chain, and users care about apps working—not chain ideology. Walrus needs cross-chain compatibility and neutrality, focusing on utility over debates.
Conclusion
Walrus doesn’t need to be the loudest. It needs to last the longest. By focusing on a clear use case, deep integrations, developer-first design, and proven reliability at scale, it can evolve from “another storage solution” to the essential backbone of Web3 infrastructure.
