Recently, the crypto world has been stirred up again, and Sun Yuchen (hereinafter referred to as 'Sun Ge') has, as usual, made a bold statement: offering a $50 million bounty, globally soliciting clues to recover the 'stolen' funds! Not only that, he also boldly declared that he would go live to reveal insider information and even plans to build a website for real-time updates on the recovery progress. This operation is textbook-level in terms of traffic strategy, instantly igniting netizens' enthusiasm and causing a stir in the entire Web3 community. What exactly is going on? What storm is Sun Ge about to stir up this time? Let's find out.
#Sun Ge's 'Rights Protection Declaration'
The fuse of the incident was lit in early April 2025. Sun Yuchen announced on social media that he had encountered a funding storm involving an amount as high as $500 million. It is rumored that this huge sum is related to First Digital (a digital finance platform), but specific details have not been fully disclosed. Faced with such a huge loss, an ordinary person might have already collapsed, but who is Sun Ge? He is the 'top trader' in the crypto circle; how could he easily admit defeat?
On April 2, Sun Yuchen released a shocking statement: 'I am offering $50 million as a bounty. Whoever can provide effective clues to help me recover the funds will share the reward!' He emphasized that this is not just about money, but concerns the 'justice of the Web3 industry.' Upon hearing this, netizens humorously remarked: 'Sun Ge wants to be the 'bounty hunter' of Web3!' Some even teased: 'The $50 million bounty is a small matter, just give me a little!'
A global call for clues - a 'national carnival'
Sun Ge's bounty plan is not just empty talk. He clearly stated that the $50 million will be used to reward those who provide key clues and assist in recovering the funds. Whether it’s a crypto influencer, a blockchain detective, or an ordinary netizen, as long as you have the real ability to uncover the truth, you have a chance to share the spoils. This 'everyone participates' model instantly transforms the recovery action into a global 'treasure hunt.'
Moreover, Sun Ge has revealed a big move: he plans to publicly pursue the recovery process throughout, set up live streams to expose insider details, and even establish a dedicated website to provide real-time updates. From the flow of funds to clue analysis, from the mastermind behind the scenes to industry insider information, Sun Ge promises to lay everything bare in the sunlight. This transparency is both a sign of confidence in the recovery action and a message to the public: 'As long as I am around, no one dares to act recklessly!'
From flaunting wealth to rights protection
Speaking of Sun Ge, he is a household name in the crypto circle. He has attracted countless fans with a series of high-profile actions, such as spending tens of millions of dollars to buy artworks, flaunting wealth on Douyin, and even dining with Buffett. In 2023, he showcased his Singapore mansion (valued at around $20 million) and a Picasso painting (Woman with a Necklace) (auction price $20 million) on Douyin, effectively shaping himself into the image of 'the richest KOL in the crypto circle.'
However, this time is different from the past. From flaunting wealth to rights protection, Sun Ge's approach has been upgraded. He is no longer just showcasing wealth but is reigniting his popularity under the pretext of 'recovering $500 million.' Netizens exclaim: 'Sun Ge's operation this time not only draws attention but also establishes his persona; he is simply a traffic genius!' Furthermore, some analysts point out that the $50 million bounty is less of a 'loss' and more of an 'investment' - using small money to leverage great attention, ultimately achieving a win-win for both his personal brand and the Huobi exchange.
Sun Ge's 'public execution' model
What attracts attention the most in Sun Ge's plan is undoubtedly the 'live streaming revelations' and 'building a website for real-time updates.' Just imagine, when Sun Ge sits in front of the camera, revealing in detail the ins and outs of misappropriated funds, even naming and shaming certain institutions or individuals, how exhilarating would that scene be? The grievances and love-hate relationships in the crypto circle are already numerous; this time, Sun Ge is clearly aiming for a 'public execution,' which is likely to make many people uneasy.
The soon-to-launch website will serve more like a 'recovery command center.' Sun Ge promised that the website will display the source of each clue, the verification process, and the latest dynamics of the fund recovery. This real-time update model not only attracts netizens' attention but also allows participants to feel that 'they are also the main character.' Some joked: 'If this website takes off, it would be more reliable than some blockchain projects!'
Justice or hype?
As soon as Sun Ge's bounty plan was announced, the internet immediately exploded. On platform X, netizens were buzzing with discussions. Some supported: 'Sun Ge is speaking up for Web3, losing $500 million and still so tough, impressive!' Others questioned: 'The $50 million bounty sounds big, but how much can actually be recovered? Don’t tell me it’s just another hype to run away.' Some joked: 'Is Sun Ge planning to shoot (Crypto Avengers)? I’ll sign up to be a detective!'
Undeniably, every step taken by Sun Ge has accurately tapped into the flow of traffic. From 'rights protection' to 'bounty', and then to 'live streaming + website', he has packaged a funding dispute into a 'grand drama' that the whole nation is concerned about. Regardless of the final outcome, Sun Ge's attention has already earned him a fortune.
Huobi's 'comeback'?
As an important figure in the Huobi exchange, Sun Ge's actions are clearly not just personal. In recent years, Huobi has experienced many storms, including theft and regulatory pressure, leading to a decline in brand influence. This bounty plan may be a step for Sun Ge to help Huobi 'turn things around.'
Through high-profile rights protection, Sun Ge can not only attract new users to Huobi but also take the opportunity to establish the image of 'not afraid of troubles with wealth.' He once said, 'Even if funds are stolen, I can bear the losses in full.' This confidence will undoubtedly restore potential users' trust in Huobi. Furthermore, some analysts believe that Sun Ge's choice to amplify this matter on traffic platforms like Douyin and X is to capture crypto users both domestically and internationally, revitalizing Huobi's market potential.
What will Sun Ge's next move be?
A $50 million bounty plan, live streaming revelations, building a website for real-time updates - Sun Ge's operations can be described as a carefully planned 'traffic feast.' Regardless of whether he can ultimately recover $500 million, he has successfully focused all eyes on himself. As he said: 'Money is a small matter, the justice of Web3 is the big matter.' This sounds grand, but whether it is true justice or just new hype, only time will tell.
Do you think Sun Ge's move will succeed? Is he a true hero or a traffic king? Feel free to leave a message to discuss! And don’t forget, if you have clues, hurry to try it out; the $50 million bounty is not a small amount!