Many people are still unaware that Snap Campaigns may be this year's "invisible channel" for on-chain behavior airdrops.

Unlike ranking platforms like Zealy and Galxe, @cookiedotfun only tracks one thing:

Are you really using on-chain products?

No tasks, no lotteries, and no points pages, just pure on-chain behavior.

The first tracked project is @sparkdotfi.

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Who is Spark?

It is not a new project; it was created by the Sky team, which is a reorganization of the core members of MakerDAO, positioned as the "basic modular infrastructure" for stablecoin systems.

Savings module:

When you deposit USDC/DAI, it automatically converts to sUSDS, with interest increasing daily, and a straightforward compound interest logic.

Lending module:

Each asset has an independent isolated pool to avoid liquidation spread.

No aggressive "yield farming rewards"; you need to actually use it for the backend to record.

If you have stablecoins sitting in your wallet for years, it’s not complicated to keep them in Spark; the returns are decent, and you also accumulate behavioral records.

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By the way, let’s talk about this Snap mechanism:

It’s not another Kaito.

Many people see @cookiedotfun and think it’s a content-based points platform, but it’s actually not in the same category at all.

Kaito looks at what you posted and whether you expressed anything;

Cookie looks at what you did on-chain and whether you left any interaction.

One is on-chain information contribution, and the other is on-chain financial behavior; they are essentially complementary and do not conflict.

If you use on-chain products seriously, both platforms have the opportunity to reward you.

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I have 3 https://t.co/NrlbksVqVX invitation codes here for those who want to try it early (just DM to claim).

I’m not saying you should immediately invest heavily in Spark, but since Snap has started tracking behavior, those protocols that are "just casually used" may be the next airdrop entry point.

Sometimes the opportunity is not in new projects, but in those that don’t seem so lively but are still being built seriously. 💪