In the past few days, I have communicated with some Web2 founders, and the actual experience is that to create a product for them, trust and mindset are the most important things.

Even among these tech industry entrepreneurs, they only know and trust Binance. Even though we think the most reliable are Metamask, Fireblocks, Cobo, etc., they say they are afraid to put too much money in and do not care about custodial or self-custodial.

Goodwill cannot be bought with money, but often it is the most valuable, especially in the future cycles. With more and more research, we finally discovered some pain points and corresponding solutions that can be ten times better than traditional solutions, but it requires patience to educate the market. At the same time, it is essential to realize one thing: besides the product itself, it is more important to build a good brand.