An airdrop, a new launch, Binance's 'ecological breakout war' has begun.
In the past 24 hours, two topics simultaneously surged to the hot list:
'#Binance HODLer Airdrop TOWNS': 300,000+ views, nearly 800 people discussing;
'#Binance Alpha New Launch': 100 million+ views, 78,000 people discussing.
Data is cold, but behind it, heat is shifting and ecology is being reconstructed.
These two topics, one is 'old user welfare', and the other is 'new project opportunity', their linkage is not a coincidence, but Binance is conducting a clear user stratification game.
1. HODLer airdrops are not welfare, but the activation of user structure.
First, let's talk about the TOWNS airdrop.
Do you think it is 'free money'? In fact, it is Binance's emotional repair for 'long-term holders'.