Celebrity endorsements have driven more than $19 million in US sales, a 3,000% increase from two years earlier https://www.bloomberg.com/news/articles/2026-02-10/armra-colostrum-supplement-benefits-rest-on-thin-evidence?taid=698b214b8e936000019c439f&utm_campaign=trueanthem&utm_content=business&utm_medium=social&utm_source=twitter