Ethereum co-founder Vitalik Buterin changed his profile photo to a Milady NFT, causing the collection's floor price to rise nearly 30% within 24 hours. The increase accompanied Buterin's New Year's message highlighting Ethereum's 2025 technical upgrades and long-term vision for a scalable blockchain. Milady Maker, an NFT project known for its unconventional style and past controversies, continues to gain market attention through cultural influence rather than traditional marketing.