Actor Matthew McConaughey has obtained eight trademarks, including a sound mark for his famous phrase 'Alright, alright, alright,' to legally prevent unauthorized AI-generated use of his voice. While embracing AI through licensed partnerships, McConaughey's legal move aims to curb misuse of his voice and likeness in commercials or other content without consent. This reflects a broader industry divide over AI, with some artists opposing unlicensed use and others engaging with AI under controlled terms.

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