Kaito is discontinuing its Yaps post-to-earn platform due to spam, content quality issues, and changes on social platform X, pivoting instead to Kaito Studio, a tier-based creator marketplace. Kaito Studio emphasizes vetted creators, targeted campaigns, and data-driven rewards across multiple platforms, expanding beyond crypto into finance and AI industries. This strategic shift aligns with a broader industry move away from mass airdrops toward sustainable, ROI-focused partnerships and aims to grow Kaito's presence in the wider creator economy valued at over $200 billion.

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