This collaboration between @Vanarchain Vanar and Google is especially noteworthy due to Google’s distinct approach in the industry, setting them apart from other providers worldwide. At the core of our excitement lies the resolution of a prevalent issue within the industry — environmental sustainability. Too often, discussions about going green seem to be mere lip service, with companies making token gestures like planting a tree or dedicating a small portion of their blockchain to eco-friendly solutions. This discussion dived into this more The Conversation

Vanar CEO Jawad highlighted that the significance of genuine environmental consciousness could not be overstated.

“It goes beyond a fleeting narrative or a temporary commitment that dissipated when attention shifted to the next big issue. Environmental responsibility is not just a talking point; it is a crucial aspect of our ethos. This commitment is driven not only by the present but also by the future, acknowledging its importance for generations to come. We firmly believe that addressing such global challenges required a proactive and responsible approach, one step at a time.

Having engaged with various entities, from comic book companies to large corporations, we witnessed a spectrum of attitudes toward green initiatives in the blockchain space. The disparity in mindset was evident, with some genuinely caring about the environmental impact, while others merely saw it as a checkbox in the latest consumer narrative. This partnership with Google Cloud reflects our dedication to a conscientious and thoughtful approach, recognizing that true change requires more than rhetoric — it demands tangible, responsible actions.

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