Dogecoin’s Football Club Takeover

āœ… Official announcement: House of Doge (the Dogecoin Foundation’s corporate arm) has acquired a controlling stake in Italy’s US Triestina Calcio 1918 football club. According to the press release, this is *ā€œthe first time a European football club has brought a cryptocurrency commercialization vehicle directly into its ownershipā€*.

āœ… Crypto payments planned: The new ownership plans to pilot cryptocurrency payments at the club’s stadium. Fans will reportedly be able to buy tickets, concessions and merchandise using DOGE (and other cryptos) during matchdays.

So what does this actually mean? It means Dogecoin isn’t just a meme anymore – it’s being treated like real money. House of Doge itself calls this ā€œDogecoin’s most ambitious step into European football,ā€ saying the move will bring the spirit of DOGE *ā€œdirectly into the fabric of the world’s gameā€*. In plain terms: DOGE is being used as corporate currency and real-world capital. Any DOGE accepted or spent by the club will be held in its treasury or used for club operations, effectively taking those tokens out of circulation and adding real utility.

Put simply, this is a huge shift from speculation to use. By using $DOGE in an acquisition, the House of Doge is treating Dogecoin like institutional capital. The club’s CEO says it’s about ā€œconnecting Dogecoin’s global community with one of Europe’s most storied clubsā€ and proving digital assets can drive real-world value. For DOGE holders, this shows the coin is evolving beyond ā€œjust another altcoin.ā€ The next time someone hears ā€œonly a meme coin,ā€ remember this: Dogecoin was used to buy ownership in a real football club. That’s not hype – that’s power.šŸ”„

#DOGE #Dogecoin #Crypto #Football