Simon’s Cat is no longer just a beloved animated character causing chaos around the house. In 2024, the iconic cartoon cat officially stepped into the crypto world with the launch of the CAT token, bringing one of the internet’s most recognizable entertainment brands into Web3. By blending humor, fandom, and blockchain technology, CAT aims to give fans new ways to interact with the Simon’s Cat universe beyond videos and books.
The Simon’s Cat Story
Simon’s Cat began as a simple animated short created by British animator Simon Tofield. First released in 2008, the series humorously captures the daily mischief of an overweight, constantly hungry cat and its long-suffering owner. The minimalist animation style and relatable storytelling quickly resonated with audiences worldwide.
Over the years, the brand has grown into a global phenomenon, amassing billions of views across platforms like YouTube, Instagram, and Facebook, along with tens of millions of followers. What started as a passion project evolved into a full-fledged entertainment franchise spanning books, games, merchandise, and digital content.
From Animation to Web3
In 2024, Simon’s Cat expanded into cryptocurrency with the introduction of the CAT token. The project represents the official entry of the Simon’s Cat intellectual property into Web3 and is formally recognized by Banijay Group, the company that owns the Simon’s Cat brand.
Rather than positioning CAT as a purely speculative meme coin, the project focuses on extending the existing Simon’s Cat ecosystem into blockchain-based experiences. The goal is to let fans interact with the brand in new ways while keeping the familiar humor and charm intact.
What Is the CAT Token?
The Simon’s Cat token, commonly referred to as CAT, launched in August 2024. According to the project’s documentation, CAT is designed to integrate the Simon’s Cat IP seamlessly into Web3, connecting entertainment, community engagement, and digital ownership.
The project raised approximately $6.85 million through a combination of private and public sales. CAT was first deployed on the BNB Smart Chain and later expanded to the Solana network, helping improve accessibility and liquidity. By December 2024, CAT’s total supply stood at around 8.1 trillion tokens, with roughly 6.75 trillion in circulation.
CAT and 1000CAT Explained
Due to CAT’s large token supply and very small unit price, Binance introduced a separate trading representation called 1000CAT. One 1000CAT token equals 1,000 CAT tokens, making pricing and trading more intuitive for users. For example, if CAT trades at a fraction of a cent, 1000CAT reflects the same value multiplied by one thousand, simplifying market visibility without changing the underlying economics.
The Mission Behind Simon’s Cat (CAT)
At its core, the CAT project is built around accessibility and community. It aims to bridge familiar Web2 experiences with Web3 innovation, making blockchain interaction approachable even for fans with no prior crypto knowledge. Community-driven engagement plays a major role, with plans for exclusive events, interactive campaigns, and digital experiences tailored to Simon’s Cat’s global audience.
Another important pillar is social responsibility. Staying true to the brand’s identity, a portion of the CAT ecosystem is dedicated to supporting animal welfare initiatives through partnerships and charitable efforts.
A Broader Entertainment Ecosystem
The CAT token is just one piece of a much larger Simon’s Cat universe. The brand includes bestselling books, international merchandise collaborations, and several successful mobile games. These games range from puzzle titles and bubble shooters to interactive Telegram mini-apps, all infused with the series’ signature humor.
This established ecosystem gives CAT a unique position compared to many entertainment-themed crypto projects, as it builds on a fanbase that already exists outside the blockchain world.
CAT and the Binance HODLer Airdrop
CAT also gained attention through the Binance HODLer Airdrop. In December 2024, eligible BNB holders who subscribed their assets to Simple Earn products received 1000CAT tokens automatically. Shortly after, 1000CAT was listed for trading on Binance, with the Seed Tag applied to highlight its early-stage status.
Final Thoughts
Simon’s Cat has successfully transitioned from a viral animation into a multi-platform entertainment brand, and the CAT token marks its latest evolution. By combining a well-known IP with blockchain technology, the project offers fans a fresh way to engage with a character they already love.
While CAT introduces playful and interactive Web3 opportunities, it is still a crypto asset and carries inherent risks. For fans and newcomers alike, the project stands as an example of how established entertainment brands are beginning to explore blockchain without losing their original identity or charm.