🥤 Coca-Cola is sold in more countries than there are UN member states.
Today, the United Nations includes 193 member countries, while Coca-Cola products are present in more than 200 countries and territories worldwide.
The company built this presence not around a single product, but through a system of distribution, local partners, and adaptation to each market.
As a result, the brand became more than just a beverage — it turned into a global infrastructure that operates almost everywhere.
👉 This is how major players think:
they don’t focus on one-off sales, they build systems that can scale regardless of conditions.
The same logic applies to the market.
It’s not about one successful entry —
it’s about a model that works over time.