Michael Saylor is facing one of the largest unrealized drawdowns in corporate crypto history — yet he’s doubling down.

At its peak, Strategy’s Bitcoin holdings reached an all-time high AUM of $78.7 billion. Today, that figure is down by roughly $23 billion, driven by Bitcoin’s pullback from recent highs.

Most CEOs would pause.

Saylor didn’t.


The Numbers Behind the Drawdown

Over the past five years, Strategy has invested approximately $54.26 billion into Bitcoin. Despite extreme volatility, the company is still up about 2.3% on total capital deployed.

That may sound modest — but context matters.

This includes:

  • Multiple 50–70% Bitcoin drawdowns

  • A full bear market

  • Aggressive leverage cycles

  • Rising interest rates and macro pressure

Through all of it, Strategy never sold.


$75 Million More BTC — In the Middle of the Dip

Instead of slowing down, Saylor just added another $75 million worth of Bitcoin to Strategy’s balance sheet.

No hedging.
No diversification.
No risk-off messaging.

Just the same thesis he’s repeated for years:

Bitcoin is superior to cash, bonds, gold, and equities as a long-term store of value.


Why Saylor Keeps Buying Despite the Pain

Saylor’s strategy has never been about short-term performance.

His thesis is built on three core beliefs:

  1. Bitcoin is digital property, not a trade

  2. Volatility is the cost of admission

  3. Time in Bitcoin beats timing Bitcoin

From his perspective, a $20B drawdown isn’t failure — it’s temporary noise in a multi-decade bet against fiat debasement.


A High-Conviction Bet — or the Biggest Gamble in Corporate History?

Critics argue Strategy is dangerously exposed to a single asset. Supporters say Saylor is executing the purest institutional Bitcoin thesis ever attempted.

One thing is certain:

No other public company CEO has:

  • Allocated this much capital to Bitcoin

  • Held through this level of volatility

  • Continued buying during massive drawdowns

Whether this becomes a legendary conviction trade or a historic cautionary tale will be decided by time — and Bitcoin’s next decade.