The Smarter Web Company, a UK-based web design and online marketing firm turned Bitcoin treasury investor, has officially begun trading on the London Stock Exchange’s main market after moving up from the Aquis Growth Market. This step is meant to increase the company’s visibility and attract institutional investors as it expands.
The listing comes at a challenging time: falling Bitcoin prices have reduced the value of the company’s crypto holdings by about $100 million over the past three months. CEO Andrew Webley said that despite this unrealized loss, the company remains committed to its long-term Bitcoin strategy and will continue accumulating Bitcoin through market cycles rather than trying to time short-term price moves.
Smarter Web has spent hundreds of millions of dollars buying Bitcoin and offers investors exposure to the cryptocurrency by holding a large BTC reserve on its balance sheet alongside its core business. Even though its share price has fallen since last year’s crypto market peak, the firm reiterates that Bitcoin remains central to its growth and treasury plans.
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