Saylor’s corporate crypto strategy is back in the spotlight. His company, Strategy Inc. (formerly MicroStrategy), one of the world’s largest corporate Bitcoin holders, has slipped into unrealized loss territory as prices fall below its average buying level.
Here’s what’s happening:
Massive Holdings: Strategy owns around 713,000 BTC, purchased at an average price of roughly $76,000 per coin.
Market Drop: With Bitcoin trading below that level, the company is now sitting on nearly $2 billion in paper losses — a major moment for its long-term “buy and hold” approach.
Stock Pressure: Strategy’s shares have also declined from their highs, reflecting market uncertainty and concerns over heavy crypto exposure.
Despite the downturn, Saylor hasn’t changed course.
The company continues to accumulate Bitcoin, even during market weakness, reinforcing its belief in long-term value. No panic. No retreat. Just continued conviction.
This situation highlights a core truth about crypto: volatility works both ways. The same strategy that delivered massive gains during bull markets now exposes firms to sharp drawdowns during corrections.
Is this a smart long-term play… or a warning about concentration risk?
That depends on what comes next.
One thing is clear: Michael Saylor is still all in.