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Polymarket's officially in the U.S. soccer game.
On January 26, 2026, Major League Soccer, through Soccer United Marketing, announced a multi-year deal making Polymarket an Official Partner, and the Official & Exclusive Prediction Market Partner for MLS, the MLS All-Star Game, MLS Cup (presented by Audi), and Leagues Cup.
It's not just about the name on the jersey; it's the path they're heading down. MLS says this partnership is about creating new ways for fans to experience the game: real-time "collective sentiment," second-screen engagement, and prediction-based insights integrated into the digital experience on match days.
For prediction platforms that aren't tied to a central authority, this is another sign they're moving beyond the "crypto bubble" and into the mainstream entertainment world. But it also means they need to step up their game when it comes to integrity and oversight, because trust in sports is easily broken.
#MLS #Polymarket #LeaguesCup
On January 26, 2026, Major League Soccer, through Soccer United Marketing, announced a multi-year deal making Polymarket an Official Partner, and the Official & Exclusive Prediction Market Partner for MLS, the MLS All-Star Game, MLS Cup (presented by Audi), and Leagues Cup.
It's not just about the name on the jersey; it's the path they're heading down. MLS says this partnership is about creating new ways for fans to experience the game: real-time "collective sentiment," second-screen engagement, and prediction-based insights integrated into the digital experience on match days.
For prediction platforms that aren't tied to a central authority, this is another sign they're moving beyond the "crypto bubble" and into the mainstream entertainment world. But it also means they need to step up their game when it comes to integrity and oversight, because trust in sports is easily broken.
#MLS #Polymarket #LeaguesCup
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